My story
Hi, I’m Kristina. 👋
A brand strategist and creative marketing lead with 9+ years of global experience working across technology, culture, and storytelling.
My career has taken me across Europe and Asia. First from Estonia to Denmark, and later to Shanghai and Beijing, where I spent several years immersed in China’s fast-moving digital ecosystem. Those years shaped how I think about marketing: the pace, experimentation, and cultural awareness required to keep up with audiences who are constantly evolving.
In Shanghai, I led a full-stack social media team working on global campaigns for Acer’s Predator Gaming and ConceptD brands. The work was recognised internationally with the Red Dot Design Award, iF Design Award, and New York Festivals Advertising Awards — but more importantly, it taught me how powerful the intersection of creativity, culture, and technology can be when it comes together in the right way.
Living and working in China also changed me personally. Outside of work, I spent much of my time exploring the cities — wandering through art districts, underground music venues, design studios, and late-night dumpling shops. Shanghai and Beijing are cities where things move fast, ideas collide, and trends emerge overnight. Being surrounded by that energy trained me to stay curious, adaptable, and open to new perspectives.
That curiosity still drives how I approach my work today.
Today I’m based in Helsinki, working at the intersection of brand strategy, creative direction, and marketing innovation. I enjoy projects that require both strategic thinking and creative experimentation — the kind where you need to move quickly, challenge assumptions, and find new ways to tell a story.
Outside of work, you’ll usually find me doing something that feeds that same curiosity: practicing yoga, running, exploring new cities, or diving into books and ideas that spark fresh perspectives.