My Work

This collection highlights selected campaigns, brand initiatives, and content formats I’ve worked on across global technology marketing.

My experience spans creative production, brand strategy, and digital storytelling, from large-scale campaign launches to experimental social formats designed to translate complex ideas into engaging content.

All Projects

Times Square OOH experiment

Supermetrics’ first billboard activation paired with native LinkedIn storytelling.

Wheel of Metrics

Episodic video series about marketing data for social.

Ultimate Guide to China Social Media Marketing

112-page industry report based on 300+ sources and interviews with 18 China marketing experts.

Next@Acer launch creator collaborations

Influencer collaborations with leading YouTube creators to build anticipation for Acer’s global Next@Acer launch event.

Creativity Decoded

Global creator collaboration campaign launching Acer’s ConceptD brand.

Summon Your Strength

Epic launch campaign for Acer’s Predator gaming line.

I’m drawn to projects that combine strategy, creativity, and cultural insight — translating complex ideas into campaigns and content people actually engage with.

If you’d like to connect or discuss potential collaborations, feel free to get in touch.