Summon Your Strength
Epic launch campaign for Acer’s Predator gaming line featuring a cinematic hero film, 3D characters inspired by the hardware lineup, and an AR filter that turned fans into warriors.
Impact
11 million video views
3 million clicks
Recognition
Bronze — New York Festivals AME Awards [here]
iF Design Award [here]
Featured on Little Black Book [here]
The collaboration generated strong engagement within the creator community and helped position ConceptD devices as tools for professional creatives.
The concept
To promote Acer’s Predator range of gaming hardware, we developed “Summon Your Strength” — a cinematic campaign that transformed each Predator device into its own hero character fighting a common enemy familiar to every gamer: overheating.
To bring the concept to life, we collaborated with Final Frontier (Shanghai) and Zombie Studio (São Paulo), two leading animation studios known for high-end 3D character work.
The campaign centered around a cinematic hero film introducing the Predator characters in an intergalactic battle. Alongside the film, we launched an interactive AR filter on Facebook that allowed audiences to transform themselves into members of the Predator tribe, extending the campaign beyond passive viewing into a participatory experience.
The project brought together teams across Europe, China, and Brazil, requiring close coordination between client, agency, production teams, and animation studios.
My role
I served as project manager on the campaign, responsible for coordinating communication between Acer, the creative team, and multiple production partners across time zones.
My role included:
Managing cross-team communication between agency, client, production, and animation studios
Supporting production planning and asset delivery timelines
Coordinating the campaign rollout alongside the video launch and AR activation
I also travelled on-site to Curitiba, Brazil, with our Creative Director to oversee the live-action shoot and ensure alignment between the filmed footage and the 3D animation pipeline.
Credits:
Group Creative Director - Khlauss Feldhaus
Creative Director - Jason Breen
Group Account Director - Nathan Baker
Account Manager - Kristina Knut
Producer - William Yang
Production Agency - Final Frontier
Animation Studio - Zombie